Census 2011

Client Information

The Office for National Statistics (ONS)

The Office for National Statistics (ONS) is a department within the UK government whose primary responsibility is the collection and publishing of official statistics about the UK's society and economy. This information is used by the government to make decisions about monetary and social allocations, and can be utilized by the population in order to gain a stronger understanding of the makeup of the United Kingdom. The ONS is also responsible for carrying out the Census in England and Wales.

The ONS is principally responsible for collecting data in the following areas:

  • Agriculture, Fishing and Forestry
  • Commerce, Energy and Industry
  • Crime and Justice
  • Economy
  • Education and Training
  • Health and Care
  • Natural and Built Environment
  • Population and Migration
  • Public Sector and Other
  • Social and Welfare
  • Transport, Travel, and Tourism

Project Information

Office for National Statistics (ONS)
Census 2011 Project

The Census is the largest peacetime operation undertaken by the United Kingdom government involving the whole of the UK general public. It provides information on population demographics, structure, labour markets, health, etc and is vital to the efficient allocation of resource by central and local governments. The census provides the government with information that allows them to maximize the usefulness of schools, health services, libraries, and roads. A broad rule of thumb suggests that an error of 1,000 people in a population estimate can account for a misallocation of up to £500,000 per year. The UK government has conducted one every ten years since 1801. The next full Census will take place on Sunday 27th March, 2011. However in May 2007 a test of the data collection system was carried out, and a complete rehearsal of the 2011 Census system took place in 2009.

The census provides the government and public with valuable information about:

  • Population - A precise population count allows the government to calculate the size of grants to allocate to local authorities.
  • Health - Accurate health, long-term illness, and carers enables the government to more efficiently plan health and social services.
  • Housing - Accurate Housing information enables the government to analyze the need for new and improved housing.
  • Employment - Precise employment information helps the government to plan out jobs and training policies.
  • Transport - Accurate transport information allows the government to understand the pressures on the transport system in order to more efficiently plan the development of roads and public transportation.
  • Ethnic Group - Data on ethnic groups allows the government to more accurately measure the effects of governmental diversity and equal opportunity policies.

MRL Deliverables

  • Developed a Branding approach to create awareness and interest for the 2011 Census among the population.
  • Developed and implemented a comprehensive communications and publicity approach to ensure the highest return rates for the 2011 Census forms.
  • Designed and managed the internal communications for up to 40,000 staff on the Census project.
  • Worked closely with internal and external stakeholders in order to ensure buy-in and ongoing support.

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